Course Description

Program Description From magazine ads and interactive graphics to book covers and digital signage, graphic designers have the power to express emotions, influence decisions and bring ideas to life. Students learn to design and produce logos, brochures, magazine layouts and annual reports. Graduates of this program create advertising and branding campaigns, corporate identity systems, and packaging prototypes. They develop two and three-dimensional illustrations and produce integrated media content for the web. NOTE: Students enrolling in this program are required to purchase their own laptop. This program prepares graduates for work as entry-level designers. Students learn skills required to solve specific visual problems through practical work that covers a broad spectrum of visual communication in corporate, editorial, advertising and package design. The program of studies in first year includes: Design concepts Digital technology Drawing Fundamentals of design Typography Your second and third year will give you an opportunity to apply these principles to a variety of design problems. Other areas of study include: Advertising Branding Editorial and corporate design History of art History of graphic design Packaging Photography You will spend your sixth semester off campus as an intern at a design or in-house studio. As a graduating student, you will have the opportunity to display design projects from your Portfolio Studies course at an annual student spring exhibit in Toronto. Career options: Art director Creative director Digital art director Digital production designer Freelance graphic designer Graphic designer Marketing co-ordinator Production artist Prepress technician Web designer

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